Homegrown brand Castlery to unveil new flagship store at Liat Towers
Homegrown furniture pieces manufacturer Castlery schedules to introduce a brand-new flagship store at Liat Towers in the third quarter. Amounting to 24,000 sq ft across two levels, it will be the label’s largest shop to period and will certainly feature a boosted store experience that complements Castlery’s online-to-offline purchasing experience. Found in the heart of Orchard Road, Liat Towers is likewise house to worldwide manufacturers like Hermes, a French deluxe style house as well as Swiss high-end watch manufacturer Audemars Piguet.
“The administration will certainly recognize as well as associate much more firms like Castlery to establish the next generation of Singapore Global Enterprises as the following engine of growth for our market,” adds Siow. As an aspect of its worldwide progress strategy, the company likewise considers to work with 100 even more team members over the following year to fill supply chain, marketing and visual retailing positions.
What had actually started as a four-man group in Ubi in 2013 has grown as an electronic brand and a disruptor in the traditional furniture pieces service industry. Castlery’s collection of furnishings today participates 300,000 residences around the world.
Considering that joining the Business Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually viewed a six-fold boost in income, launching shops in up to 50 metropolitan areas in the United States and expanding operations in Australia.
“Being the initial regional furniture brand to establish in Liat Towers is a substantial and also relevant milestone for us. It is a physical symptom of our progress passions and shows our undeviating dedication to remaining true to our beginnings, “says Castlery co-founder Declan Ee.
“Castlery has actually created a clear strategy to achieve this desire while maintaining a good Singapore base,” shares Jeffrey Siow, managing director and CEO of EnterpriseSG. Presently, international orders account for over 80% of Castlery’s total revenue.
